An Engaged Generation

An Engaged Generation

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Are you looking for a career that offers you both an exciting professional challenge and an opportunity to meet a group of young, dynamic professionals who want to give back and create meaningful social change in our city?

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Employees from Richardson’s GenNext team.

At Richardson International in Winnipeg, the GenNext* team is made up of a dozen or so employees from various departments who act as ambassadors on behalf of the company to bring volunteer initiatives to life while generating more awareness, compassion, and support to social causes in our community.

The Richardson GenNext team was formed in 2014 and is aimed to engage young professionals who aspire to learn more about leadership and community involvement. Because it is a part of the United Way, it allows the next generation of business community members to give back to programs that need the most support.


“We try to promote to our peers that they don’t have to think about giving only in the monetary sense; giving time is often just as important,” said Brendt Lambert, Grain Merchandiser and GenNext member at Richardson International. “We want people to see that there are many ways to give back to your community, and the fact that we have support from the company helps demonstrate that.”

This fall, Richardson’s GenNext group is planning their first Backpack for Kids Drive. With all support going to the Rossbrook House, the team will be filling 30 backpacks full to the brim with much needed school supplies for the upcoming school year. The team chose to support the Rossbrook House because of its involvement with the Wi Wabigooni-  an off-site classroom for aboriginal students in Grades 3-6 who thrive in a small environment/community.


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“We’re humbled to be able to be a part of something that directly touches our community at a local level,” said Kris Grant, who is also in Grain Merchandising and GenNext team member. “It’s been amazing to see the generosity from our colleagues. So far, we’ve been able to raise $3,400 for our project, which has exceeded our goal.”

The Richardson GenNext team always aims to select projects that are fun to get involved in and that make a lasting impact on the community, and hopefully for generations to come.

* GenNext group is an arm of the United Way that engages employees, friends and family to take ownership and volunteer their time to assist on projects directly sponsored by the United Way.

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