#RichardsonIs: Employee Spotlight Campaign

#RichardsonIs: Employee Spotlight Campaign

#RichardsonIs: Employee Spotlight Campaign

Share this post:Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
#RichardsonIs is a new campaign that we are launching to introduce you to some of the great people who work for our company.

This week, #RichardsonIs…Boon, Director of Marketing for our Asia Pacific region based out of Singapore.

Boon, during his latest visit to our Winnipeg office in July.

As Richardson’s marketing representative in Singapore, Boon’s work involves trading Canadian commodities such as wheat, canola, soybeans, peas and lentils into South and Southeast Asian markets. Asia is a fast-growing market, and with a rise in urbanization, Asian countries are more reliant on imports of agri-food products for both food production and animal feed usage.

In order to stay on top of market trends, Boon is in constant contact with our grain marketing team in Winnipeg, as well as with our customers to better understand and accommodate their specific needs.

“Asia is quite culturally diverse- each country has its own norms and practices that you need to be aware of when working in this industry. The grain market itself is very dynamic and can change very quickly considering how connected we all are. The environment has become more challenging and I’m learning something new every day- this is what’s most interesting for me.”

“With the global population reaching 8.5 billion by 2030, it’s only natural that the grain trading business will grow along with it. Canada remains to be one of the most valued ag producing countries in the world, and Richardson has an important role to play in ensuring it remains competitive on the global scale.”

When Boon isn’t trading at his desk, he likes to get outdoors and walk or do some cycling and swimming as it helps him relax and re-focus on his work.

This entry was posted in Articles, News and tagged , , , , , , , , , . Bookmark the permalink. Both comments and trackbacks are currently closed.